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Vision with execution is hallucination

 
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THE WHY

While engineering and design provide the vehicle and sales and marketing provide the fuel, product management is the engine that powers long-term growth. In today's competitive tech atmosphere, it's not enough to have a great idea. The engine used to propel your idea is what will differentiate you. I make sure your engine is powerful or I build a new one that is, then I use it to design, build, and launch superior products.

THE WHAT

Product management connects customer needs with business goals, to produce goods and services that people use and buy, enabling you to compete. It is a vital component—particularly in technology companies—that sets the strategy, roadmap, and feature definition for a product or product line. A product manager guides the success of your product and leads the cross-functional team that is responsible for improving it.

THE HOW

Strategy considers the external and internal landscape to identify market gaps and opportunities, enabling you to consistently reign supreme in the rapidly shifting world of  technology. Specialization is for insects. Competitive advantage has shifted from being the best in the world at a particular thing to being the most adaptable to evolving markets and customer needs.

 

WHAT TO BUILD

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HOW TO BUILD IT

No matter what problem you’re trying to solve, how its solution is designed, built, and distributed is paramount to success. Products are the life-blood of every tech company. Without a process, product success is simply a matter of luck, and identifying the factors within chaos that led to a success is difficult if not impossible. I put in place effective processes and tools to execute each of the 5 steps in your Innovation Cycle, creating superior products, faster. 

 
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WHO I'VE WORKED WITH


 
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Head of Product, Aimee Health

2017-present

www.aimeehealth.ai

The supplement industry is a $122B unregulated black box. Consumers don’t know where they come from, how they’re stored, what’s really in them, and above all, what they should be taking. We’re solving that problem by digitizing customized, quality supplementation.

Aimee (artificially intelligent medical evidence evaluator) is the first product to offer custom supplement recommendations driven by what matters most—your diet. Within our web and mobile apps, you receive ongoing nutritional analysis via tracking food with image recognition and fill the gaps with medical-grade, tested supplements in the form of convenient 30-day pack subscriptions.

A new approach to health technology that leverages AI and systems-thinking algorithms to analyze the most important input your body takes in and the effect on your unique network of biosystems, helping you live longer and healthier.

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Director of Product, MYXR Inc.

2018-present

www.MYXR.com

Engaging, entertaining, and empowering the world with the breadth and connection of our Augmented Reality platform.


Co-founder, Spark Recruiting Inc.

2017

Hiring good people is the #1 concern of startup founders. 42% of venture-backed founders say they'll be hiring at least 11 new people in the next 12 months. We started Spark to address the need for hiring great people, affordably and quickly. Spark's mission is to solve the debilitating problem of costly, time-consuming, and unrewarding recruitment processes that most expanding new businesses face today. 


First Republic Bank - Millennial Rebranding Proposal

2017

As a contractor at First Republic Bank, I've discovered how great a company it is but most millennials don't know anything about it. It's a sticky bank which thrives on retention and referrals. And this has worked for them because longtime clients absolutely love them, but this generation won't be around forever and the millennials will start buying homes and building families using fresh, modern FinTech companies if banks don't start targeting them. I saw a gap in acquisition opportunities and worked with First Republic's Chief Investment Officer introduce a new product strategy to address them.

 


Appian Corporation

2015 - 2017

Engineer and product manager in an industry-leading custom B2B software company. Appian is a pre-IPO B2B software company founded in 1999 by 4 young individuals looking to solve the problem of heavy, archaic enterprise software. 

I designed, developed, and deployed BPM and CRM applications that drastically overhauled internal technology systems for government agencies and multi-billion dollar corporations. These include First Republic Bank's Deposits System, Center for Medicaid Services Medicare Amendment App, and Federal Transit Administration's National Transit Database.

UPDATE: Appian went public June 2017

 

First Republic Bank - Deposits 

San Francisco, 2016 - 2017

Overhauled the existing legacy banking technology used by all 500 bankers with a custom CRM software application. The MVP was shipped within 6 months, following a 2-week-sprint Agile release plan. The app has accelerated the deposits account opening and management process by over 500% and significantly increased the number of accounts opened per client. The production app is continuously supported with enhancement releases.

 

Center for Medicare Medicaid Services

Baltimore, 2015 - 2016

Replaced the existing paper-based Medicare plan amendment workflow with a  BPM software application. Launched the final product to 600 CMS users. It has expedited the amendment process speed by an average of 3 months.

 
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Federal Transit Administration

Washington, D.C., 2015

Implemented a solution which streamlines and virtualizes the process of state reporters completing and submitting transportation data to the FTA.

 

ClassPass: New Feature Proposal Project

2017

In a project for an 8-week Software Product Management course, I developed a proposal for a new ClassPass feature. I conceptualized the entire product lifecycle for my feature, VirtuPass. I researched the market and the company, surveyed users, established a hypothesis, wrote a PRD, created mockups, presented the final proposal, and published it on Medium and LinkedIn. The presentation and UI mockups are my original designs that I made in Sketch.

I attended Product School to gain a broader insight into product development, specifically for B2C and smaller stage companies. The course was taught by a senior PM at Prosper, founder of RideScout and former PM at Facebook. I left with a stronger grasp of product management best practices and tools such as user testing, prototyping, A/B testing, KPIs definition, etc.

UPDATE: ClassPass released a feature similar to this 1 week after I published this article! 

 
 

www.IROK.co

2016 - Present

I built a website to entertain my own passion for fitness and health while hoping to provide some guidance to friends and peers who've asked me for advice on the matter. I intend for it to be a knowledge resource for people looking to improve their lifestyles to become stronger, healthier versions of themselves by learning from my own experience. 

 
 

Tuition Reimbursement App

2015

With no prior software engineering experience, I designed and built a cloud web application using Appian software and SQL Server within Appian’s 3 week new-hire bootcamp. I presented the final product to our CEO.

 

Entrepreneurship and Innovation Project

University of Amsterdam - New Entrepreneurship Course

2014

I led a diverse team in designing a plan to incorporate bicycle racks into Amsterdam’s public transportation system.

 Amsterdam is home to an estimated 800,000 bikes. 63% of Amsterdammers use their bike on a daily basis, yet the public transport has minimal (if any) accommodations for bicycles. City dwellers opt to bike in rainy, dangerous conditions versus using public transport due to the inconvenience of lugging their bike onto crowded trams, buses, and trains.

Amsterdam is home to an estimated 800,000 bikes. 63% of Amsterdammers use their bike on a daily basis, yet the public transport has minimal (if any) accommodations for bicycles. City dwellers opt to bike in rainy, dangerous conditions versus using public transport due to the inconvenience of lugging their bike onto crowded trams, buses, and trains.

 

Emergency Department Medical Scribe

2013 - 2015

In between a full time course load at UMD, volunteering, boxing practice, and my second job as a bartender, I worked as an ED Scribe at Anne Arundel Medical Center in the heart of my hometown, Annapolis, MD. In this two-year experience, I streamlined the patient flow in the high-pressure ER, transcribed thousands of patients’ diagnoses, test results, treatment plans, and prescriptions into EPIC, and enhanced physician productivity by managing their diverse set of patients in a single shift and allowing them to see 3x more patients per hour.

I worked directly with patients and diverse medical teams of physicians, PAs, NPs, nurses, techs, and social workers in emergency pediatrics, mental health, acute care, and rapid clinical evaluations.

 http://www.health.nsw.gov.au/Performance/Pages/emergency.aspx

http://www.health.nsw.gov.au/Performance/Pages/emergency.aspx

 

Autonomous Hovercraft Project

2012

At the University of Maryland, all Engineering students take a course in which the entire semester is spent designing and building a hovercraft based on a set of specs, budget, and timeline. I led a team of 8 students in building our autonomous hovercraft to navigate a 20 yard obstacle course using sensors and RobotC controls in a timeline of 3 months with a budget of $300. We presented the final project to a panel of UMD engineering professors. 

 


Photoshop Design

2007 - 2012

I completed a Graphic Design academic track in high school. The courses increased in complexity across the four years, resulting in a deep understanding of Photoshop, Illustrator, and graphic design. I quickly discovered my interest in design and creativity in the first course and, via the track's of many different projects, I soon realized my enthusiasm lied in surrealist photography. Much of my inspiration came from Erik Johansson's work. 

I still enjoy photography, I regularly bring my Nikon D5000 on my explorations along the west coast and elsewhere. I just got back from trips to Maui and Cabo San Lucas--capturing local life, sunsets, and surfers is a lot more fun with a DSLR vs. an iPhone. I still play with Photoshop as well, but I've migrated to Sketch due to primarily using it for UI/UX mockups, logos, and icon designs. I'll always appreciate the ability to capture and manipulate reality into art you can keep forever.

 

Innovative Design Contest Winner, 2011

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